One reason why people of diverse ages are getting addicted with the Angry Birds is because of the characteristic of the opponent. As I was observing the people playing the game I noticed that they get angry at times at the pigs. Some get dissatisfied but most really gets irritated each time they miss the mark in one of the levels and this emotion pulls the player more and more into the game. Players get addicted not only because of the simple “pull and release” mechanism of the game and if luck comes your way the enemies get to be destroyed. Talking about the green pigs, did you notice that the birds are facing the pigs while the pigs are facing at YOU? It is one of the strategies of the creator so that you’ll get pissed off whenever the pigs laugh at you when you fail in the game. The pigs are actually challenging you! And you are bound to be defeated during the early levels and during that level you start to gather feelings of vengeance to the enemy pigs and the satisfaction that destroying the pigs brings also bursts up the players want for more of that feeling.
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It was almost time for my next class one Tuesday morning, but I gave my self five minutes more of Angry Birds. I already finished four levels and I don’t want it to be an even number. This will be the last level before my next class, I said to my self. But that level was different from the rest of the levels I completed. It was a very difficult level or maybe because I was in a rush and then a terrible thing happened! I failed to complete the level so I tried to go through it again and then I failed again. My time was running out. Another five minutes, I said to myself. I took a deep breath, fixed my eyes on the screen, and played it the 4th time. That time I really poured my utmost attention to the game. I was reaching a deeper level of concentration. It all went well in the beginning and it got a little tense in the middle and then came the last shot for the last enemy. I calculated every movement in the screen, considered every possible trajectory. I took the shot and I went to class late, I cannot concentrate while I was in the class that day I realized that I was not playing for fun anymore. The game controlled me and not me controlling the game.
It started in the year 2009 when Jaakko Iisalo a senior game designer from Rovio Mobile proposed a game during a time when the Rovio staff initiated reviewing suggestions for possible games. He proposed it in the form of a simulated screenshot presenting some birds with no noticeable legs or wings and the birds are angry looking, while the image provided no hint as to what kind of game was being played, the staff adored the characters, and the team voted to design a game around them. As the idea of Angry Birds was being developed, the staff decided that the birds needed an enemy. During that time, the “swine flu” epidemic was hot in the news, so the staff created the pigs as the birds’ enemy.
The game’s mechanisms were inspired by other physics games that have been out on the market over the years, including a game that was released at the same year, Crush the Castle. The preliminary cost to develop Angry Birds was projected to exceed 100,000 Euros, excluding the money spent on the succeeding updates. . For the version Apple iOS, Rovio merged with distributor Chillingo to bring out the game to the Apple App Store. Since then, Rovio has self-published nearly all of the later parts of the game.